YDUQS

YDUQS: A Brazilian holding company transforming higher education, serving over 750,000 students across multiple institutions.

Goal: Create user-friendly and engaging digital experiences. These should encourage students to adopt the tools, improve their learning, and maintain consistency on both app and desktop platforms.

Challenge: Start an app that will use the same wireframe and design system for various distance learning higher education institutions. From the beginning, ensure the app features an appealing design and functions correctly to engage students.

Action: I was the second UI Designer on the "App do Aluno" team. We had four designers working together to update the app's legacy. This work involved contributions from the Engineering and Product teams (Ci&T and YDUQS), as well as extensive user research. After months of hard work, we launched the new app for the company and institutions. Students received it well, and the results were excellent. Later, I became the only UI Designer for the app. I handled everything from start to finish, including prototyping for tests, research, and delivery.

Result: In the past six months, there has been an increase of over 60% in the number of app downloads. In under 3 years, the app has become a must-have for users. It greatly improves the payment process, whether using PIX or a bank slip. This progress has led to positive feedback, as reflected by a growing number of user compliments that arise naturally.

We also noticed that the app positively affects students' daily routines. Many students use it while commuting on public transport. During a user interview where I took notes, one account stood out. A mother, who cares for her autistic child and has no computer at home, said she relies entirely on the app for her studies. This testimony highlights the social role and importance of our solution, serving diverse user profiles and contributing to digital inclusion.

Work performed: Design Leadership, Design System, Design Planning, Design Delivery and Tech Team.

Before joining the company

Here’s how it looked before
the 2021 update.

In this version, the CTA buttons led students to the desktop platform. This meant the app had to include its own pages or embed the platform within it. This need demanded significant time and dedication from the research team, which was still in its early stages.

The Outcome

When the pandemic concluded in 2021, higher education underwent a significant transformation. Online learning created opportunities for innovative EdTech initiatives, and YDUQS seized this chance.

YDUQS launched the new app at the same time as the Design System. That was when I joined as a UI designer, and I began working on the app within the first six months, becoming an integral part of every phase and initiative. Here’s why:

The team marked the launch with impressive operational growth. In the first semester, over 40% of students used the app, and the download rate surpassed 60%.

I took great pride in witnessing such rapid adoption, which underscored the importance of learning through development. I saw the company as a true learning lab, driven by designers and developers committed to progress.

Post-Launch App Usage (%)

After joined the company

Here’s how it looks after the 2021 update.

Projects & Results

  • Interactive Calendar

  • Calendar Prototype

  • Finance Department

  • Onboarding Process

  • Usability Evaluation - Presentation

  • Polo Map

  • Padding Measurement

Próximo

Decathlon